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Survey Name Marketing Concept Test
Description Concept test survey for a new product/service concept.
Category Marketing   (Browse All Categories)

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Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive		2
345
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
   

Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
   
Overall, what is your reaction to the described product?
Poor
Fair
Good
Very Good
Excellent
 
   
What other brands of [Product Category] have you used? (Check all that apply.
Brand A
Brand B
Brand C
I haven't used [Product], but I'm familiar with it.
I know nothing about [Product].
 
   
What is it that you like about [Product]? Please enter as many items as you wish.
 
 
   
What do you like least about [Product]?
 
 
   
What would be your main reason for buying the product?
 
 
   
Overall, how interested are you in buying this product if it were available? Please check one.
Not at all Interested
Not Very Interested
Neither Interested nor Uninterested
Somewhat Interested
Very Interested
 
   
Which of the following best describes your need for this product?
I really need this product because nothing else can solve this problem.
This is a minor improvement over what I currently use.
It looks okay but is about the same as what I'm doing now.
My current product would serve me better.
You've got to be kidding. Why would I need this product?
 
   
Based on the description, what price would you expect to pay for the product?
 
 
   
Assuming the new product is priced comparably to other major brands, would you say it is a...
Very poor value
Somewhat poor value
Average value
Fairly good value
Very good value
 
   
In what ways does the described product appear to be superior to other [Product Category] brands?
 
 
   
Overall, what would be your most important factors in choosing a [Product Category]? Please check three.
Value
Best performance
Good repair/Warranty service
Recognized brand name
High quality
Shopping convenience
Easy/fast service
Discount
Good sales representative/dealer/owner
Broad selection of products
Do not know
Other
 
   
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
Commentary on the Internet/Web site
Word-of-mouth
Sales/service representative
Industry publications
Advertising
Trade shows/events
Guarantee/warranty offers
Other
 


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