Sample Survey Warranty Card Car stereo purchase information, decision process and customer profile.

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Survey Name	Warranty Card
Description	Car stereo purchase information, decision process and customer profile.
Category	Product Surveys (Browse All Categories)

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I purchased this model in:

Where did you purchase this model?

Radio/TV

General Merchandise

Catalog

Appliance

Discount

Car dealer

Other

Where did you first hear about this model?

Newspapers

Newspaper supplement

Magazines

Direct Mail

Television

Radio

Catalog

A friend

Retailer

Store display

Other

When did you decided to buy this model?

Before coming to the store

In the store

Not sure

Why did you purchase this particular model?

Sound quality

Ease of operation

Ease of installation

(Company) Brand

Styling/Appearance

Recommendations of friends

Recommendations of dealer

Previous experience with (Company)

Price vs. value

Other

Which of the following features of this model do you like most?

Feature 1

Feature 2

Feature 3

Feature 4

Feature 5

Feature 6

Other

Who installed the new car stereo?

Selling dealer

Another dealer

Myself

Friend

Installer

Other

You purchased this model:

As first set

As replacement set

As additional set

If this purchase was not your first set, the previous car stereo was used for:

Less than 2 years

Less than 3 years

Less than 4 years

Less than 5 years

Over 6 years

N/A

What is the make of your car ?

Ford

General Motors

Chrysler

American Motors

European

Japanese

Other

The system which you will use with the new stereo is:

Integrated Receiver (tuner/deck/amplifier)

Tuner

Deck

Amplifier

Equalizer

Speakers (front)

Speakers (rear)

Other

The total dollar value of your present car stereo:

under $300

$300 - $499

$500 - $699

$700 - $899

$900 - $1,099

$1,100 - $1,299

$1,300 - $1,499

$1,500+

The system which you plan to buy is:

Integrated Receiver (tuner/deck/amplifier)

Tuner

Deck

Amplifier

Equalizer

Speakers (front)

Speakers (rear)

Other

Before you purchased this car stereo, you compared it with:

Brand 1

Brand 2

Brand 3

Brand 4

Brand 5

Brand 6

Other

The CD's which you use are:

Pre-recorded CD's

CD's you recorded at home

Your family income:

Under $25,000

$25,000 - $40,000

$40,000 - $60,000

$60,000 - $80,000

$80,000 +

Not sure

Sex

Male

Female

Marital Status

Married

Single

Other

Age

Under 20

20 - 24

25 - 29

30 - 39

40 - 49

50 - 59

60 and Over

Occupation

Feel free to fill in any comments or questions, about this model.

Name:

Address:

City, State and Zip

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