| Description |
Do your customers really have an emotional tie with your company or brand? This questionnaire will give you the answer. And it.s good news if your customers do have an emotional tie, because that is more powerful than plain satisfaction. If you go out of your way to shop at a store where you like the .vibes. know what I mean. Or do you remember the theme song from the sitcom .Cheers.: a place where everybody know my name. That pub had emotional ties with its customers. This survey was developed and tested by Maarten Tolboom, a consultant with TNS NIPO in cooperation with the Foundation for Commercial Communications in Amsterdam. Maarten tested the emotional ties of customers with 10 national brands: Vodaphone, Albert Hein supermarkets, Heineken beer,, Grolsch beer, the Postbank, ING bank, Becel margarine, and two national newspapers. If you use this survey, compare the answers of your heavy user customers with low user.and less profitable.customers. |
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