The individual utilities are added up (Only Utilities with value greater than or equal to 0) and then divided by the count. This gives us the average utility for each of the Levels.
For each Attribute, the difference between the highest and the lowest average utility is calculated. This value divided by the total across all the attributes is the relative importance.
Where can I see the analysis?
This feature/tool [Conjoint Analysis Tools] is not available as part of any of our standard self-service licenses. It is part of our Enterprise Service License. Please contact your Account Manager for pricing and options for purchasing the Enterprise Service License.
Please Visit Survey Analytics to learn more about Enterprise Solutions