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What are Transactional Customer Satsifaction Surveys?
A "transaction" survey focuses on satisfaction with a specific transaction.
In making the decision of cases which qualify for a transactional survey, you should ask yourself the following question.
- Are my customers' transactions complex and infrequent?
If they are, you will want to consider a transaction-oriented approach. Examples of such transactions would involve taking out a mortgage, or the purchase of a house, automobile, or boat.
Customers are highly likely to respond and give honest feedback Within 24 to 48 hours of the purchase. With a simple email response (thank you for purchase) a link to a survey can be delivered - that captures key customer metrics, sales location, store information and ties the satisfaction score to the metadata.
- Emails can be triggered by POS or CRM Systems
- Custom Variables Encoded in the URL can pass in additional data (Store ID, Customer ID etc.)
- Survey Link is a simple hyperlink in the email
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